In August, Laurie Rogers of Brandmakers, SR Design and Pelissier delivered a presentation on brand names. A Rose by any other name may smell as sweet but would changing the name from roses to pigwort result in more sales? He gave examples of different types of brand names as well as some examples of unfortunate …
Ken Mead, Chairman of the BEST Group told members in July that he believed the Group had changed in nature since it’s launch some 21 years ago.He said that the initial intention of the Group was to promote more business for its members and that remained true today, but the way in which that business …
For many small businesses, recruiting more staff as the business expands is a difficult and time-consuming task. If not completed skilfully and successfully, it can lead to poor hires and more serious time and cost implications. As well as having a negative impact on your employer brand, staff turnover can distract and demotivate other employees. …
Have you ever wondered why some people’s presentations are so good? Well there is a technique you can learn. One tip is don’t use the word thing. Define what that thing is. BEST members were recently treated to a masterclass by Patricia Fripp, probably the best public speaking coach in America. Arranged through one of …
